Migraine, Non-Hodgkin Lymphoma & Rare Diseases Thereaputic Market Analyses
While COVID-19 has captured the attention of the world, it hasn’t closed down exploration and development of new drugs and new therapies. In many sectors of the healthcare and biopharma universe,...
View Article6 Tactics to Zag Your HCP Marketing
COVID-19 has been an incredible digital accelerator. Now every brand and every company, in the absence of in-person detailing and live congresses, is rushing to exploit digital and social non personal...
View Article6 Factors Impeding the COVID-19 Vaccine Race
The race to develop a COVID-19 vaccine is complicated and challenging. The media is filled with wishful thinking, random prognosticators and a healthy dose of hype. A handful of efforts are entering...
View ArticleHCPs Are Changing Channels
The pandemic has upended communications pathways, preferences, and practices for healthcare providers (HCPs). Standing expectations and approaches for communicating with peers, pharma representatives,...
View ArticleMarketers Source UGC for Authentic Voice of the Customer
There is a persistent belief in the wisdom of the crowd. In the public square, this belief plays out in our jury system. Online it plays out daily with the creation and trafficking of user-generated...
View ArticleImprove Customer Engagement with More Frequent, Quality Interactions
More engagement is on the lips and on the wish list of every marketer. The common understanding is that “engagement” is an aggregate measure of a variety of interactions, which include clicks, likes,...
View ArticleCreative & Compliant Pharma Marketing
The surge in digital and social media usage combined with the elimination of in-person events is creating new challenges and opportunities for pharma marketers to capture attention. Adding to the...
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Creating Pharma Social Media Content that Breaks Through
Today, it’s harder than ever for pharmaceutical marketers to capture attention. They face noise from a surge in online usage, new platforms and fewer in-person events. How can marketers keep up and...
View ArticleHCPs & Social Media: Bridging the Virtual and Real Worlds
Umar Siddiqui, MD is Medical Director at LiveWorld and a digital health professional with 15+ years of experience spanning clinical research, health-system leadership, strategy consulting,...
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Social Media and Nursing: Guidelines for Protecting Patient Privacy Online
Ohio University The post Social Media and Nursing: Guidelines for Protecting Patient Privacy Online appeared first on Liveworld.
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